Most businesses build sites without really having a clue regarding how to go about it. The first step in developing a business site is not building it. Instead, you have to focus on the internet marketing aspect of the business and design accordingly. To this end, there are two tools that can be considered the worlds best internet marketing tools.
The single biggest internet marketing tool you need to become familiar with is Wordtracker. This tool is the proverbial golden egg of Internet marketing. Wordtracker lets you take a keyword and find out all the phrases people are using that incorporate the keyword. You can then take the list of keywords and find out how many searches are occurring on any of the big search engines – Yahoo, Google and MSN. On top of this, you can also determine how difficult it will be to get top rankings for the keyword phrases through search engine optimization.
Wordtracker is a great tool because it allows you to determine if there is a market for your idea before you waste time and money on it. It can also be used to come up with ideas for sites. You simply type in a keyword like “travel” and see if there is a niche with a lot of traffic and a nominal amount of competition for rankings. If you find the niche, you tailor a business idea to it and make a boatload of money.
Wordtracker costs less than $8 a day and you can buy access for a single day. The better approach is to buy a year subscription so you can use it over and over as you build out your site. Used correctly, Wordtracker will keep you from wasting time on bad ideas while also giving you insight into the needs of your prospects. The key to making money is to simply solve those needs on your site.
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